MSH makes its clientele feel happy and beautiful with its range of everyday skin care and makeup. Popular in its home country Japan, MSH is frequently featured in fashion and beauty publications such as VOCE, ViVi, JELLY, Popteen and more. The brand focuses on three main lines of products: Love Liner's chic and sleek eyeliners, TIME SECRET's natural-looking and comfortable base makeup, and KIREIMO's minimal and gentle skin care products.